It’s been a very, very, very long time since I last did this. Index below, explanations below that, and I’ve moved the FAQ to the PR Friendly Index page.

 

KEY
		Technorati Authority – unique incoming blog links over the past six months
		Technorati Inlinks – total incoming blog links over the past six months
		Yahoo Inlinks – incoming web links, not including links within that site
		HowSociable Score – social media score calculated by HowSociable.com
		Google Blog Hits – Google blog search hits
		Google Blog Hits over the past Month – Google blog search hits over the past month
		IceRocket – recent posts that link to a site according to IceRocket

tdtdtdtd

1	1  Online Marketing Blog	1,456
		12,082
		84
		1,676
2	-1  Micro Persuasion	1,386
		26,495
		68
		1,652
3	0  PR 2.0 Silicon Valley	985
		6,935
		22
		1,331
4	0  PR Watch	382
		5,030
		52
		332
5	0  PR Squared	511
		3,023
		13
		548
6	0  a shel of my former self	286
		3,694
		15
		332
7	3  Web Ink Now	683
		3,200
		10
		874
8	-1  NevilleHobson.com	347
		3,368
		11
		408
9	4  The Bad Pitch Blog	210
		1,197
		11
		179
10	2  PR Blogger	204
		1,100
		12
		197
11	-3  The Buzz Bin	140
		1,566
		11
		119
13	-2  Pop! PR Jots	120
		1,614
		9
		90
13	6  A PR Guy’s Musings	117
		375
		13
		91
14	-5  Communication Overtones	142
		2,045
		4
		183
15	2  Strategic Public Relations	90
		1,157
		26
		56
17	14  Wadds’ tech pr blog	123
		340
		9
		147
17	-3  Fleet Street PR	268
		377
		2
		334
18	4  Young PR	96
		368
		7
		84
19	-1  Spinwatch	83
		354
		11
		61
20	3  CustomScoop’s PR Blog Jots	121
		367
		2
		177
21	New  sixtysecondview	87
		357
		6
		70
22	-7  Media Orchard	101
		1,594
		3
		65
23	9  Todd Andrlik	208
		341
		1
		221
24	18  Drew B’s take on tech PR	79
		338
		8
		54
25	9  Paul Gillin – Social Media	146
		350
		1
		155
26	2  Brendan Cooper	144
		184
		5
		55
27	New  Feverbee	87
		157
		6
		110
28	11  Occam’s RazR	61
		290
		6
		70
29	-9  Pro PR	103
		356
		1
		129
31	-7  PR Newser	139
		167
		2
		168
31	4  The Flack	72
		337
		4
		56
33	-8  Murphy’s Law	88
		305
		3
		58
33	-7  Peter Shankman	403
		132
		1
		424
35	38  PR Media Blog	81
		115
		7
		76
35	-8  PR Works	78
		367
		1
		105
36	10  Cooler Insights	71
		307
		3
		71
39	17  Blogging Me, Blogging You	55
		356
		5
		40
39	3  Heather Yaxley	57
		278
		15
		31
39	5  PR Conversations	59
		229
		7
		50
40	7  PR Studies	59
		265
		7
		41
41	-20  PR Communications	50
		316
		3
		69
42	-12  Flack Life	82
		355
		0
		151
43	-7  KDPaine’s PR Measurement	56
		241
		4
		51
44	6  Piaras Kelly PR	49
		205
		5
		50
45	-12  ToughSledding	46
		256
		5
		43
46	12  Corporate PR	39
		359
		5
		19
47	-18  Strumpette	50
		1,188
		1
		48
48	-32  Canuckflack	63
		354
		1
		45
49	-6  Getting Ink	58
		238
		3
		43
50	3  PR Meets the WWW	42
		359
		4
		18
51	-2  Socialized PR	51
		153
		2
		72
52	-7  Beyond PR	39
		205
		5
		28
53	10  Observations of PR	90
		193
		3
		12
54	-17  Common Sense PR	65
		332
		0
		51
56	New  Sir Robert Bond Papers	39
		303
		1
		54
56	5  The New PR	43
		247
		1
		54
57	2  Engage in PR	59
		194
		0
		78
58	6  PR Disasters	56
		132
		3
		32
59	-21  Wired PR Works	39
		169
		2
		45
60	-6  bitemarks	38
		178
		4
		30
61	-4  In Front of Your Nose	44
		99
		5
		22
62	-11  Simonsays	41
		311
		2
		17
64	1  The Rosemont Loving	39
		84
		5
		24
64	New  Teaching PR	34
		88
		5
		36
65	-4  PR Meets Marketing	36
		182
		2
		34
66	-4  From PR to Eternity	35
		90
		4
		37
67	-25  Naked PR	40
		162
		2
		24
68	1  my(PR)palette	18
		170
		2
		43
69	-3  All Things PR	32
		77
		4
		23
71	19  PR 2.0	26
		90
		5
		9
71	-19  Valley PR Blog	26
		145
		1
		37
72	-23  Tech PR Gems	20
		73
		2
		24
73	-6  The New Marketing	13
		142
		2
		17
74	7  Media Guerrilla	29
		80
		1
		26
75	1  Beyond the Hype	26
		48
		2
		18
76	8  PR-otagonism	21
		47
		3
		15
77	-5  Priscilla’s World	43
		46
		2
		4
78	-23  IndiaPRBlog!	24
		81
		1
		18
79	-9  The PR 2.0 Universe	21
		95
		1
		12
82	-7  Glass House	37
		69
		1
		10
82	4  PR Voice	13
		86
		2
		5

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November 03, 2009

35 Social Media KPIs

From Chris Lake at Econsultancy: 35 social media KPIs to help measure engagement:

1. Alerts (register and response rates / by channel / CTR / post click activity)
2. Bookmarks (onsite, offsite)
3. Comments
4. Downloads
5. Email subscriptions
6. Fans (become a fan of something / someone)
7. Favourites (add an item to favourites)
8. Feedback (via the site) 
9. Followers (follow something / someone)
10. Forward to a friend
11. Groups (create / join / total number of groups / group activity)
12. Install widget (on a blog page, Facebook, etc)
13. Invite / Refer (a friend)
14. Key page activity (post-activity)
15. Love / Like this (a simpler form of rating something)
16. Messaging (onsite)
17. Personalisation (pages, display, theme)
18. Posts
19. Profile (e.g. update avatar, bio, links, email, customisation, etc)
20. Print page
21. Ratings
22. Registered users (new / total / active / dormant / churn)
23. Report spam / abuse
24. Reviews
25. Settings
26. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc)
27. Tagging (user-generated metadata)
28. Testimonials
29. Time spent on key pages
30. Time spent on site (by source / by entry page)
31. Total contributors (and % active contributors)
32. Uploads (add an item, e.g. articles, links, images, videos)
33. Views (videos, ads, rich images)
34. Widgets (number of new widgets users / embedded widgets)
35. Wishlists (save an item to wishlist)

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December 10, 2009

70 Usable Stats From The 2009 State Of The Blogosphere

Posted by Adam Singer in Blogging, Marketing and Public Relations

The annual state of the blogosphere report provided by Technorati always provides a ton of  interesting information for bloggers, marketers and PR pros to use and reuse.  My only issue with it is they make us read through pages upon pages of content to get at the good bits, and don’t provide a list of just the stats as a resource.

Well fear not, I’ve gone through the entire report for you and pulled out just the stats that I found compelling.  These are useful for presentations, blog posts or even Tweets and are good all year:  remember, we don’t get another one until late 2010.

This data is also worthwhile just to know.  More than 133,000,000 blogs have been indexed by Technorati since 2002 and around 77% of Internet users read blogs according to Universal McCann.  It’s clearly a vital medium to comprehend for anyone looking to spread ideas.

Without further introduction, here are 70 usable blog stats from the 2009 State of the Blogosphere (a sampling of professional and hobbyist bloggers):

Demographics of bloggers:

• Two-thirds are male
• 60% are 18-44
• 75% have college degrees
• 40% have graduate degrees
• One in three has an annual household income of $75K+
• One in four has an annual household income of $100K+
• Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level
• More than half are married
• More than half are parents
• Half are employed full time, however ¾ of professional bloggers are employed full time.
• Around half of bloggers are working on at least their second blog, and 68% have been blogging for two years or more
• 86% have been blogging for at least a year

Motivations of bloggers:

• 70% of all respondents say that personal satisfaction is a way they measure the success of their blog
• Bloggers are most likely to describe themselves as “sincere” (75%).
• 16% describe themselves as snarky.
• 71% say they blog at least in part in order to speak their minds.
• 72% say they blog in order to share their expertise.
• 61% say they blog in order to supplement their income.
• 53% of professional bloggers are interested in attracting new clients from blogging.
• 72% of those who are self-employed and blogging are interested in attracting new clients.
• 19% are concerned that their employers might disapprove of their views on their blog.
• For most bloggers (81%), even if the economic downturn has disrupted lifestyles or lives it has not changed the kind of topics or themes they write about.
• 63% of respondents say that blogging has led them to become more involved with things they’re passionate about as a result of blogging.
• Respondents report that blogging has had chiefly positive impacts on their personal lives; just 6% say that relationships with friends or family members have suffered as a result of blogging.
• 42% have become friends with someone they’ve met in person through their blog.
• 15% say that they have more executive visibility within their company as a result of blogging.
• 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
• 35% – including 43% of part-timers – plan to one day publish a book.
• Part-Timers, Pros, and Self-Employeds are blogging as much as or more than ever (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less.

The how of blogging

• 15% of bloggers spend 10 or more hours each week blogging.
• One in five bloggers report updating on a daily basis.
• The most common rate of updating is 2-3 times per week.
• When looking at bloggers by Technorati Authority, higher Authority bloggers are much more prolific content creators, posting nearly 300 times more than lower ranked bloggers.
• The majority of blogs use tags (85%).
• Bloggers are very familiar with the technology they use to publish on the Internet – only 2% of all respondents say that they don’t know how their blog was built.  (This data confirms “geeks” are the new influencers.)
• 13% say that they built their blogs themselves from scratch.
• 59% of respondents use a free third party hosting service.
• 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.
• 13% of all respondents say that they never post any images/videos/audio to their blogs, preferring to just use text.
• Of those who use media other than text, 73% say that that they also create the photos, video, or audio they post themselves about half of the time.
• 75% of those who use syndication syndicate full content.
• 20% of all users report having updating their blog or adding content from their mobile device.
• 59% percent report doing so at least somewhat more this year than they did last year.
• Fewer than 10% of bloggers say they don’t know the traffic to their blogs.
• Bloggers participate in an average of 5 activities to drive traffic to their blogs.
• On average 27% of a blogs page views come as referrals from a horizontal search engine.
• 74% of all respondents use a third party service to track their site traffic. Google Analytics is by far the most popular tool in the space.

Blogging revenues

• 72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
• Of those who have monetized their blogging to at least some extent:
  • 54% are Part-Timers
  • 32% are Self-Employeds
  • 14% are Corporates
• 15% say they are paid to give speeches on the topics they blog about.
• 51% of Corporates – 58 respondents – report receiving a salary for blogging.
• Evaluating positive and negative cashflows, the mean profits for blogs with reported revenues is $57,369.20.
• 89% believe that it is important that the advertising placed on their blogs align with their values.
• More than 2 out of 3 bloggers monetizing their sites leverage self-service ad platforms.
• Comparing 2008 to 2009 there has been a 68% increase in the number blogs with ad tags installed.

Blogging brands

• 70% of bloggers are talking about brands on their blog organically.
• 46% of respondents post about the brands they love (or hate).
• 38% post brand or product reviews.
• Part-Timers, and Self-Employed bloggers are talking about brands at a much higher rate (80%), with one in three posting reviews at least once a week.
• 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs.
• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry.
• 58% say that they are better-known in their industry because of their blog

Twitter and blogging

• Just 14% of the general population use Twitter – but 73% of respondents in the 2009 State Of The Blogosphere survey do.
• 52% syndicate their blog posts to their Twitter Account, and 41% do so while also posting tweets that are not associated with their blogs.
• 26% of bloggers who also use Twitter say that the service has eaten into the time they spend updating their traditional blogs – though 65% say it has had no effect.
• 35% of those who do not use Twitter say it’s because they do not understand the point . And 54% report that they don’t feel the need to broadcast their life, despite the popularity of “personal musings” as a blog topic.
• Blogs with greater than 100 page views a day received on average .83% of their page views from Twitter referrals. This referral percentage was constant as the audience size of the blog increased.

If you found this useful, also check out:

Future Marketing Trends – By The Numbers

Social Media, Web 2.0 And Internet Stats

100 Shared Viewpoints, Commonalities And Experiences Of Bloggers

image credit: vadim kozlovsky via Shutterstock

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Top 50 Twitter Tracking and Analytics Tools

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With over 70 Million users on Twitter, it is definitely the “buzz” word of the year. Yet there are people who do not know about tracking and analyzing their stats, influence and success on Twitter. Today there are many social media tracking and analytics tools available that can track your performance on social media sites like twitter. These tools are essentially tweet analyzing software that assists a company/individual with various kind of analysis including sentiment, behavioral and other analysis. Monitoring your tweeting habits and tweet content can helps you get maximum benefit and also will work well for overall improvement. But then if you do a google search for such tools, you will come across many in which some of them can be really annoying and time wasting. So, honeytechblog has compiled Top 50 Twitter Tracking and Analytics Tools that you would need it sometime or other.

1. Twittercounter

TwitterCounter is a great twitter service that offers updated statistics of your followers, following, and daily tweets. You could further compare absolute growth of multiple twitter accounts or also compare them with your competitor’s expansion. Track, measure and redesign your strategy on twitter.

2.Twitteranalyzer

It is an interesting tool that helps to get all kind of statistic chart about you and your friends behavior at Twitter site. If you love using Google Analytics then this tool is sure to impress you. Some exciting features of Twitter Analyzer are – you can see how followers are online presently, who retweets your messages, what people are writing about you, Twitter following stats, your Tweeting habits and many more

3. Tweetstats

Tweetstats graph down your twitter stats including, tweets per hour, per month, tweet timeline, and reply statistics. Also show you TweetCloud and how many twooshes you have had.

4. Twitalyzer

Twitalyzer is a free tool to evaluate the activity of any Twitter user and report on dozens of useful measures of success in social media. This powerful tool can help you measure influence, popularity, velocity and generosity of your twitter account.

5. Twitturly

Twitturly tracks the URLs flying around the Twitterverse and provides a quick, real-time view of what people are talking about on Twitter. Each time someone tweets a URL to their followers on Twitter, Twitturly takes note of it and applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top100. It’s that simple.

6. Tweeps

What do they tweet about? How much do they tweet? How social are they? Do they use hashtags? Share URLs? Tweeps.info answers these questions and more. It analyses the content of Twitter users’ tweets to find interesting statistics about them. These statistics are updated several times a day, to keep the information fresh in the fast-moving world of Twitter. You can use Tweeps.info to help you decide who to follow, who you would like to be following you, or just to discover interesting information about Twitter users.

7. TwitterGrader

Twitter Grader is a free tool that allows you to check the power of your twitter profile. It looks at a variety of factors including the number of followers, power of those followers and the level to which you are engaging the community. It takes just a few seconds to generate your free report

8. Twitscoop

Twitscoop is a real-time visualisation tool which enables users to “Mine the thought stream” provided by Twitter. The algorithm used cuts every English non-spam tweets into pieces (”tags”), and ranks them by how frequently they are used versus normal usage. The web application detects growing trends in real-time, identifies breaking news (earthquakes, plane crashes, political events, new tech products etc.) and monitors specific keywords along with custom graphs that display the activity for any given word on twitter. Twitscoop can essentially be described as your real-time web’s monitor.

9. Tweettronics

Tweettronics is a tool to analysis, discover, track and engage with Twitter conversations about your products, brands, and topics.

10. Monitter

It’s a simple twitter monitor, that let you “monitter” the twitter world for a set of keywords and watch what people are saying about.

11. TweetBuzzer

Tweet Buzzer lets you see which brands get talked about most on Twitter. You can see and track the top tweeted brands in a 24 hour, 7-day, or 30-day period.

12. spy

Spy is an easy-to-use tool that visualizes the conversations on Twitter, Friendfeed, Flickr, Blogs and other social networks. This can listen in on the social media conversations you’re interested in. What do you want to listen for? Great for watching Twitter on a big screen.

13. Retweetrank

Retweetrank lets you find rank of any twitter user. With the rank, latest retweets of the user are shown and an RSS feed can also be grabbed for the same. Monitoring retweets can provide a better understanding of audience to the originator while others can see the most interesting tweets of a user.

14. Twittas

Find out when was your first tweet made, find out how fast you are tweeting, evaluate your twitter profile, evaluate your twitter profile, See how long you are on twitter and which celebrities arrived after you, find out with whom you’ve been interacting more and much more under one roof.

15. TwiBuzz

Twibuzz is a tool that let’s you see how often people are using Twitter to tweet your favorite keywords in real time. Try terms like swineflu, or compare two terms like google,apple. TwiBuzz will plot the current and historical tweet rate in tweets per minute (TPM) for your search term(s). TwiBuzz tracks a predefined list of terms, but you’ll find that it’s easy to add to that list. Once a term is added, TwiBuzz will have it’s first TPM data point for that query within a few minutes.

16. Peoplebrowsr

PeopleBrowsr analyzes 1407440 tweets mentioning Hollywood top stars and rates them as positive or negative.

17. Tweetwhatyouspend

Tweetwhatyouspend is a free tool that makes cash tracking easy! Get a grip on your spending! TWYS answers the question – “what happens to my cash between trips to the ATM?”

18. Twitterholic

Check out the top Twitter users and find out your Twitter stats on Twitterholic. You can locate stats from Top 100 to Top 1000.

19. Twitnest

Twitnest is a neatly designed tool that visualizes twitter’s social graph. You can discover who is following who. Auto-group, automated grouping of users in social graph. Zoom In/Out – mouse wheel Who knows whom? – click on a user to see who’s he/she following.

20. Eventtrack

Eventtrack is tool for tracking people in the moment using Twitter as an interface but extending to multiple other services as well.

21. Socialtoo

SocialToo can help you be a social networking power user. Keep your follower lists in sync across networks, and learn more about your relationships. Send surveys to your followers and more!

22. Repeets

Repeets tracks the hottest Twitter retweets. You can view the most recent hot tweets, the top tweets over the last hour, day, week, and month.

23. Tmtt

tmtt is a twitter application to calculate the time in which a message travels between people. Login with the Twitter account and pass the generated message in your tweets.

24. Emotionstream

emotionstream is a data mining research project that searches for emotion patterns on twitter. The goal behind this project is to develop algorithms to find trends about what is making people happy, laugh or surprise in real time by using twitter data.

25. Klout

Discover how influential you are on Twitter with Klout.  See who influences your friends and measure the impact of your content. Klout uses semantic analysis to determine what a person talks about and then measures how influential they are on that topic.

26. Web2express

Web2express Digest uses open semantic and NLP tools to analyze millions of twitter conversations and blogs as they come online each day. It auto-discovers trending topics from fresh web contents and thus allow people to view new web conversations around topics. The same real time web analysis platform enables marketers to efficiently monitor products, brands, companies or competitions in real time.

27. SuiteSpot

Takes live data feeds from Twitter, Flickr, blogs and SMS messages then ‘repurposes’ all of this into an exploratory scene which grows and reacts to the constant stream of incoming content. People can then view this content on either: the SUITE SPOT website, a digital display or a gestural interface in the main foyer.

28. Flackr

Flackr is a realtime news tracker dashboard that carries Twitter news sources, twitpic images and comments. Flackr tracks many different news sources on twitter. Instead of having to follow them all, you just follow Flackr, and we’ll filter out the hot news for you so you can concentrate on what’s important.

29. Xefer

Xefer is great tool that analyses your Twitter and at present data of your tweet volume, concentration in addition to their quality, which is measured by replies.

30. Xpenser

Track time and expenses via Twitter (or email, SMS, IM, call and say your expenses, use the FireFox Plugin, etc). Tag, search, import, export, track mileage, convert currencies, etc. No more forgetting your cash expenses, no more half-day expense entry sessions.

31. Writersdb

Submission tracking app for writers, features Twitter integration. Let your followers know when you’ve sent out a new story (or batch of poems) for publication. The Writer’s Database will keep track of all the markets for your writing, and the status of all the manuscripts you’ve sent out to each market.

32. Cheaptweet

CheapTweet scans Twitter for the best deals, coupons and sales that people are tweeting about. CheapTweet lets users rate deals by saying It’s Cheap (it’s a good deal) or It’s Lame (it’s not a good deal). Deals move to the Cheapest Tweets section if they get enough votes. Spammy behaviors like duplicate tweets are penalized.

33. Twick

Twick’in allows you to cloak, track and share your affiliate links on Twitter.com

34. ObjectiveMarketer

Social Media Channels provide an unprecedented way to manage relationships with your customers and prospects. It is one of the first, enterprise grade end-to-end campaign management, analytics and community engagement solution. You will find most of the features of any content authoring and publishing tool like Posting, URL Shortening, tracking, scheduling, multi account management. Also it is the only available application that provides Camapign Management across Linkedin, Twitter and Facebook.

35. Retweetradar

Retweetradar finds out trends in the mountains of information ‘retweet’ed on Twitter.

36. Gracts

Gracts.com is an eco-social experiment.  The idea is to get Twitter users to Tweet about their environmentally friendly activities and to encourage their Twitter followers to do the same. Twitter makes use of something called hashtags to group related Tweets together.

37. Archivist

The Archivist – If you have used Twitter search before, you may notice that you can only go back a certain amount of time and/or number of tweets for a given search.  The Archivist is a Windows application that runs on your local system and allows you to archive tweets for later data-mining and analysis for a given search.

38. TwitterTopTwenty

This is a top 20 list of everything on twitter including stats, users, and trends.

39. TweetEffect

Find out which of your Twitter updates made people follow or leave you. They list all the Twitter updates that had an effect on your follower numbers. Updates that made people leave are displayed in red, others in black.

40. Twitterfriends

With TwitterFriends you can find out the hidden network of Twitter contacts that are really relevant for you. Visualize the network of your relevant contacts and their contacts. See who of your Twitter friends are online this very moment. Read some stats about your Twitter account

41. Tweetag

Tweetag display the most discussed topics in the last 24h in general, or the most talked topics related to a given topic. You can also get a free email alert whenever a keyword appears in Twitter Lists of your choice.

42. Twitteryam

Twitteryam is a service that lets twitters know how much their twitters are worth.

43. Tweet-Rank

With Tweet-Rank you have a chance to learn about the quality of your tweets by knowing which ones won or lost followers.

44. MicroPlaza

MicroPlaza looks at your Twitter network and displays all the links shared by the people you follow with associated tweets. We call these tiles. The tool only looks at public timelines and tweets, not direct messages or protected accounts.

45. Tweetply

Tweetply tracks down popular tweets that with a lot of replies.

46. Iate

Automatically tracks tweets about restaurants.  Find out what twitter users are saying about restaurants near you.  What are they eating?  What local restaurants are popular?  Share what you ate.

47. Quickrate.thummit

This tool offers sentiments analysis, based on conversations on Twitter. This web application identifies latest buzzwords, actors, movies, brands, products, etc. (called ‘topics’) and combines them with conversations from Twitter. It does sentiment analysis to determine whether each Twitter update is Thumms up (positive), neutral or Thumms down (negative).

48. TweetPsych

TweetPsych uses two linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets and works best on users who have posted more than 1000 updates. It also works best on accounts that are operated by a single user and use Twitter in a conversational manner, rather than simply a content distribution platform.

49. Tweetburner

It helps you track down the links you share on Twitter

50. Tweetwasters

Check how much time you spend of Twitter

These are the best twitter tracking and analytical tool we came across, and if you have any more interesting and useful tools to share, then we would love to hear from you. You can also follow me on Twitter!

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Mike ManuelDecember 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures work together to calculate bigger (macro) measures of success, then, unfortunately, what you end up doing is fidgeting and fussing with slices of your program, instead of, well, measuring your entire program.

For example, a lot of people tend to think hard metrics like page views, visits, subscribers, followers, fans, blah, blah, blah, *is* social media program measurement. I’ll argue it’s not — that’s simply platform analytics. It’s an important type of micro measurement, sure, but only of the health and performance of a platform, be that your blog, Twitter profile, Facebook page or otherwise. But this data has to roll up into larger measures of success for you to really determine what is and isn’t working for your program. In fact, let me put this another way:

Does it really matter that you have X page views, or Y referral links or Z bit.ly clicks OR is it more important to understand how this data can be used to calculate, say, larger measures of “Market Reach,” “Market Authority,” “Community Responsiveness” and the like?

Now, some folks approach social media measurement differently. They’ll say softer metrics like reviews, comments, tweets, posts, blah, blah, blah, *is* program measurement — but again, sorry, I’ll argue it’s not — that’s simply brand monitoring. And while I think brand monitoring, like platform analytics, is a must-have micro measurement for any program, you have to be clear, again, about how this data rolls up into larger formulas for measuring success. Case in point:

Does it really matter that you have X positive tweets about your company news, or does X, when combined with the conversation metrics Y and Z, help you calculate a more meaningful and accurate measure of “Discussion Volume,” “Discussion Tonality,” “Message Velocity,” and the like?

So, not to over-simplify things, but you can already see that the math of social media measurement begins to boil down to A) figuring out what types of micro measurements you already have in place (really, what types of data you’re collecting); B) pinpointing what additional data types you need (be it from a third-party service, your own digging, etc.); and C). constructing some smart formulas with this data that can map to bigger program needs/bigger program goals — something that will take some time to figure out, trust me on that, but it’s not impossible. I’ll share some sample formulas in an upcoming post.

Alright, so there is one more consideration and I’ll make this my last point (for now):

Let’s say you’re already collecting heaps of data from your analytics tools and your brand monitoring service, it just begs the question: is that enough? And I’ll argue it’s probably not, unfortunately. And that’s because most of the time, people have their heads down using these tools to track and measure their own programs rather than their competitors, and without some sort of ongoing competitive analysis, you have no market benchmark. And without that market benchmark, you have no comparison data for measuring the relative success or failure of your efforts. You’re essentially measuring your program in a bubble. People never want to hear this part, not because it’s hard to understand, but because it’s hard to do. And, well, that’s true, but it’s necessary if you’re really trying to round out any sort of measurement model, be it for social media programs or otherwise.

But with all this said, what you have here, I hope, is at least an initial 3-part stab for thinking about program measurement beyond just the dumb stats and tired models that some experts would rather have you focus on. And yeah, like anything, your mileage will vary depending on how you apply the thinking here, so good luck. I’ll be posting more on this topic over the next few months as Voce rolls out some related case studies and services. More to come.

Digg ThisFiled in Social Media

Posted 02 December 2009 12:25pm by Chris Lake with 12 comments

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In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I'm not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing.

So let’s take a look at some real world social media policies and guidelines as used by companies. Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here...

IBM

Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.

Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.

Speak in the first person. Use your own voice. Bring your own personality to the forefront. Say what is on your mind.

BBC

With conversations, participate online. Don’t “broadcast” messages to users.

With moderation, only police where we have to. Trust our users where we don’t.

Tone of voice. We should be sensitive to the expectations of existing users of the specific site. If we add a BBC presence, we are joining their site rather than the opposite. Users are likely to feel that they already have a significant stake in it. When adding an informal BBC presence, we should “go with the grain” and be sensitive to user customs and conventions to avoid giving the impression that the BBC is imposing itself on them and their space.

INTEL

Always pause and think before posting. That said, reply to comments in a timely manner, when a response is appropriate. But if it gives you pause, pause. If you're about to publish something that makes you even the slightest bit uncomfortable, don't shrug it off and hit 'send.' Take a minute to review these guidelines and try to figure out what's bothering you, then fix it. If you're still unsure, you might want to discuss it with your manager or legal representative. Ultimately, what you publish is yours - as is the responsibility. So be sure.

Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel by our shareholders, customers, and the general public-and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with Intel's values and professional standards.

It's a conversation. Talk to your readers like you would talk to real people in professional situations. In other words, avoid overly pedantic or "composed" language. Don't be afraid to bring in your own personality and say what's on your mind. Consider content that's open-ended and invites response. Encourage comments. You can also broaden the conversation by citing others who are blogging about the same topic and allowing your content to be shared or syndicated.

KODAK (PDF)

Be external. You don’t have to be 100% internally focused. Link to other blogs, videos, and news articles. Retweet what others have to say.

Post frequently. It’s a lot of work but don’t post to your blog then leave it for two weeks. Readers won’t have a reason to follow you on Twitter or check your blog if they can’t expect new content regularly.

Be careful when sharing information about yourself or others.

SAP

Separate opinions from facts, and make sure your audience can see the difference.

Be engaged and be informed. Read the contributions of others. Know what the current conversations are and what people are saying in order to see if, and how, you may be able to contribute a new perspective. Participation is the fuel of social computing.

Aim for quality, not quantity. Offer your contribution with context whenever you can. Provide links to other blogs, media articles or whatever sources you think are necessary. Make your content rich and interesting for others to read. Consider attaching documents when necessary (but not SAP internal documents, confidential or not, of course!). And in every case, keep the language simple and flowing. If you start a blog, encourage feedback and conversation - make sure your readers can add feedback to your blog and respond in a timely manner. A two-way communication exchange allows for a more meaningful conversation.

ZAPPOS

Be real and use your best judgement.

Learn more...

Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around how companies are using online PR tactics and social media sites (such as Twitter) for marketing and customer service.

Econsultancy has also published Social Media and Online PR Template Files, which you can adapt and use for your own projects. 

Chris Lake is editor in chief at Econsultancy, entrepreneur and long-term internet fiend. Follow him on Twitter or connect via Linkedin.

Worth saving this great social media policy cheat sheet!

Twitter offers various options to customize the look & feel of profile pages which is a great way to make them reflect "what type of content to be tweeted", "match the look of a brand" or just "make them nicer & unique".

Background images are the ones which creates the biggest difference & here are 26 websites to find free Twitter backgrounds. 

Tip: Follow WebResourcesDepot on Twitter & get more resources!

Twitter Patterns

TwitterImage.com

Twitpaper

TwitterBackgrounds.com

Free Twitter Designer

twitbacks

Twitter-Images

MyTweetSpace

twitrounds

TwitterBacks

Twitter Gallery

SweetTweet.net

PrettyTweet

Twitter Background Images

Twitter Background

TweetBacks

TweetHawk

TwitterBacksNow

Free Twitter Skins

TwitterBugg

 

And More:

• Free Twitter Backgrounds By FlashMint
• Free PSD Twitter Background Template By Fuel Your Creativity
• 10 Tasty Twitter Backgrounds By Sitepoint
• Free Twitter Backgrounds PSD Layered Files
• Twitter Backgrounds By WebDesignBeach.com

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Two Examples of Companies Measuring Social Media ROI

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October 12th, 2009

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I wanted to share 2 examples of companies that have been able to share a very clear ROI from their social media efforts.  If the two small businesses below can calculate social media ROI so than can your multi-million dollar company.  The examples below aren’t exhaustive and of course there are things that can be improved upon.  The important thing to realize is that there are companies out there that are able to measure ROI from social media.

For those of you who are not familiar with Naked Pizza it’s an all natural pizza place in New Orleans that actually makes pizza that’s good for you.  What’s interesting is that Naked Pizza has been using social media tools such as twitter and facebook to reach out to customers and to generate a positive ROI from their efforts (yes dollars).  In fact, Naked Pizza has a giant billboard outside of their store which encourages passerby’s to follow them on twitter.  Jeff Leach, one of the co-founders of Naked Pizza says that he was able to drive 15% of daily revenues with Twitter; of those 15%, 90% were new customers!  A few months ago Naked Pizza broke it’s one day sales record using social media, here are some stats from that day:

• 68.60% of  total dollar sales came from customers who said they are “calling from twitter”
• 31.40% of customers did not mention twitter
• 41% of total tickets were from twitter customers
• of the 26 new customers, 22 (85%) were from twitter

That’s example 1, here’s example 2.

Reality Digital is an SF based company that offers clients an online community platform to engage with their users.  Reality Digital has been using social media (mainly twitter and facebook) to help get new clients and to increase the number of prospects/leads.  Here are some stats from their social media efforts (found on Computerworld)

• Total investment for social media programs (including technology costs and PR agency hours): roughly $3,000 per month
• Total sales leads generated in April, May and June: 72
• Average sales leads per month: 24
• Average cost per sales lead: $125
• Lead conversion to sales opportunities: 11.1%
• Lead conversion to closed deals: 1.4%

Reality Digital didn’t give an exact number for how much money they are making but Lawrence Mak, the marketing manager said:

“Given the typical size of our deals, the annual cost of our social media programs is covered by revenue from one closed deal (annual contract).  Because we started our social media program only three months ago, I consider it to still be in ramp-up phase. I expect cost per lead and conversion metrics to improve as the program matures over the next three to six months.”

So there you have it, 2 examples from 2 different companies that are using social media and are able to measure ROI.  These 2 companies don’t have multi-million dollar budgets so what’s your excuse for not measuring your social media ROI?

Use Twitter Lists to see how people are branding you on Twitter. Are the results what you expect?

A simple branding test

One of the nice things about personal branding is the ease of verifying your efforts- just ask people in your target audience what comes to mind when they think of you:

• If their answers match up with your personal branding, good job! Keep doing what you’re doing and look for ways to reach more people.
• If their answers don’t match your personal branding, try to understand why so you can decide what action to take.

Is this really necessary? What if this information is already available, current and can be found in an instant?

How Twitter Lists makes this test even simpler

In her writeup about Twitter Lists here on The Personal Branding Blog  a few days ago, Heather Huhman gave you some useful tips about how to use Twitter Lists for personal branding.

One thing Heather said is “If you can get yourself on the right lists, the effort will go a long way toward building your follower base and your brand.” Which is true, if the right lists are ones that match your personal brand.

How can you tell?

One way you can tell is to see which Lists are following you by visiting your Twitter Lists page and browsing who Listed you and on which List. Unless you’re just starting out in your branding efforts – in which case you probably won’t be on many relevant Lists yet anyway – you’ll probably be able to recognize the “right Lists” at a glance.

However, the Twitter Lists page only shows 20 Lists at a time so it can be time-consuming to get a really good idea of how people are Listing you.

Good thing there’s a better way.

The List Tags tool

The swissmiss design blog – one of my favorites – was where I discovered MustExist’s List Tags tool, one of the Twitter Lists tools I mentioned in my How To Best Use Twitter Lists article.

According to the homepage:

“When people add you to Twitter lists, they tag you.

May be you are on “Cool Peeps I Know”, “Uber-Geeks”, or “Marketing Aces”
…or, may be, you somehow ended up on someone’s “People to Avoid”.

What do Twitter lists say about you? Enter your Twitter username and find out. Look up others too!”

List Tags then takes your username, compares all the Lists following you and generates a tag cloud with the results, where the more frequent terms appear larger than others:

• If the larger tags are words you use to brand yourself – congratulations, personal branding success!
• If the larger tags include words unrelated to your personal brand- you still have brand-building work to do. That said, by understanding where the unrelated tags came from, you’ll get an idea of the actions you need to take.

Finally- if you’re just starting out in your branding efforts and only have a few Twitter Lists following you, don’t expect much from this test. As you can imagine, the more Lists following you, the better the results will be as more people will have “voted”.

Try MustExist’s List Tags tool now- are you surprised by the results?

Author:

Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.

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